Claymore vs Google Analytics

Get the same metrics you expect, plus everything hidden behind them — real session recordings and the "why" behind every number.

Quick Summary

Claymore gives you the same metrics you're used to — pageviews, bounce rates, conversions — plus everything hidden behind those numbers: actual session recordings, user frustration signals, and the "why" behind every change. One tool, complete picture.

Feature
Claymore
Google Analytics
Data Type
Metrics + session recordings + behavior insights
Aggregated traffic metrics only
Key Insight
Why numbers change
What numbers are
Session Replays
Full video recordings of every session
Not available
User Journey
Watch actual user interactions frame-by-frame
Flow charts and path analysis
Conversion Analysis
See exactly where and why users drop off
Funnel numbers without context
Privacy
Auto-masking of sensitive data, GDPR compliant
Sampling + data aggregation, complex consent
Real-time
Instant numbers of live sessions
24-48 hour processing delay
Setup
One script tag
GTM setup + configuration + consent mode

Numbers Without Context Are Meaningless

Your GA dashboard says bounce rate increased 15% this week. But why? Is it a broken button? Confusing copy? Slow loading? A/B test gone wrong? GA can't tell you.

Claymore lets you watch the actual sessions. See users hesitate, rage-click, abandon forms, or get confused. Within minutes, you understand exactly what's causing the change — and how to fix it.

From "What" to "Why"

Google Analytics answers quantitative questions: How many users? What pages? Which channels? These are important, but they're only half the story.

Claymore answers qualitative questions: Why did users leave? Where did they get confused? What made them convert? This is the insight that actually drives product improvements.

Real Conversion Understanding

GA shows you funnel drop-off percentages. Claymore shows you the actual moments users decided to leave. Watch them struggle with your checkout form, get confused by your pricing page, or abandon their cart after seeing shipping costs.

Stop guessing why conversions dropped. Watch the sessions, identify the friction, and fix it with confidence.

One Tool Does It All

You don't need two analytics tools. Claymore shows you the numbers AND lets you understand what's behind them — in one place.

  • See that checkout conversion dropped 10% this week
  • Watch the actual checkout sessions to understand why
  • Discover the new payment form confuses mobile users
  • Fix the UX and watch conversion recover — all in Claymore

Why Teams Switch to Claymore

  • Get the numbers you need AND understand what drives them
  • Real-time insights instead of 24-48 hour processing delays
  • Simple setup — one script tag vs GTM configuration
  • Privacy-first analytics without complex consent banners
  • Make decisions based on actual user behavior, not just charts
  • One tool instead of juggling multiple analytics platforms

When You Might Keep GA Alongside

Most teams find Claymore covers everything they need. However, you might keep GA if you have specific requirements:

  • Deep Google Ads integration for campaign attribution
  • Years of historical data you need to preserve
  • BigQuery pipelines already built around GA exports

Understand the "why" behind your numbers

Start free with 5,000 sessions/month. See what your users actually do, not just what the charts say.

Get Started Free →